Your goal should be to have your content and business information appear wherever they are and that's just what you can do with. People rely on Google, spend time on social media channels such as Facebook, continue to use Email habitually, and browse businesses in their community. They may not open the email or click on it but the recipient has the choice and that's powerful. You own your subscribers and when you send an email they get it - 100% of the time. As a result, you only reach a small fraction of your followers with every post.Įmail is different. social media is a rented audience and the landlord doesn't care about you very much. While Facebook and other social media channels get most of the attention email marketing is more valuable for most businesses for a very simple reason. The Marketing 3-4-5™ approach to creating and distributing content is surprisingly straightforward and will even help you drive more referrals - huzzah for word-of-mouth. If I go to your website, don't you want me to see that content? What about people on Facebook or ranking on Google? Exactly, content should be posted to your website then distribute. This enables you to create and send emails in just a few minutes - like while you're waiting for that Zoom meeting to start ) Do you spend time creating content exclusively for your email newsletter? With Express Email Newsletters™ by Locable, you simply select which pieces of content you'd like to include - the image, title, description, and links are all built for you, automatically! Now you can send custom newsletters with a few clicks. Most design & customization is a waste of effort… just look at Facebook and Instagram’s standardized content layouts. Ever send an email with the wrong link? We all have. Traditionally, email newsletters are built by adding pictures, copy, and links but this is time-consuming and it's easy to make a mistake. Email is the most powerful distribution channel available for most local businessesĭistributing your content - blogs, events, articles, updates, etc - is important and email enables you to reach customers and partners alike.
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